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Interactive Quizzes

Test your knowledge with interactive chapter quizzes from the World of Marketing. Click on an underlined chapter below to complete a quiz.

  Chapter 1: Marketing Concepts
  Chapter 2: The Consumer
  Chapter 3: The Competitive Market
  Chapter 4: Marketing Research
  Chapter 5: Product Development
  Chapter 6: Positioning
  Chapter 7: Pricing
  Chapter 8: Distribution and Logistics
  Chapter 9: Advertising, Promotion, and Sales