Interactive Quizzes

Test your knowledge with interactive chapter quizzes from the World of Marketing. Click on an underlined chapter below to complete a quiz.

	Chapter 1: Marketing Concepts
	Chapter 2: The Consumer
	Chapter 3: The Competitive Market
	Chapter 4: Marketing Research
	Chapter 5: Product Development
	Chapter 6: Positioning
	Chapter 7: Pricing
	Chapter 8: Distribution and Logistics
	Chapter 9: Advertising, Promotion, and Sales