Chapter 9: Advertising, Promotion, and Sales
E-ACTIVITY: THE GOALS OF ADVERTISING (p. 339)
Activity: Analyse an Advertisement
Advertising is a form of communication. To use it effectively, a marketer
must have a goal or goals for the advertisement. In this activity, you
will examine an advertisement from a current advertising campaign at the
McDonald's Web site. Then you, as a representative of an advertising agency,
will create an additional advertisement using a different medium.
- Visit the Web site of McDonald's
Canada. View one of the company's advertisements for a new product.
Study the advertisement carefully. Does it help the company satisfy
its goals? Did you get the message? What is the message? Discuss your
findings with a partner.
- To help you make a more thorough assessment, use the analysis sheet
below. You may need to study the advertisement again to get answers
to some of the questions. Click here
to download this organizer.