Chapter 8: Distribution and Logistics
E-ACTIVITY: CHANNELS OF DISTRIBUTION (p. 295)
Activity: Research Channels of Distribution for Farm Products
How do all those fresh fruit and vegetable items get from the farmer
to your dinner table? In the past, producers and consumers would get together
at a farmers' market. Today, the majority of consumers buy produce from
large supermarkets. In this activity, you will find out about the distribution
channels for "farm fresh" products in your area.
the Farmers' Market Ontario Web site and locate a farmers' market
in your area. What are its hours of operation? How many vendors does
it have? Could this channel of distribution fill all the needs of your
family for fresh produce?
- An example of a larger farmers' market is the Kitchener
Farmers' Market. Visit their Web site to learn about this market.
How long has it been in operation? When does it operate? What kind of
produce does it specialize in?
- How does fresh produce that is not in season or is not grown in Canada
find its way to your refrigerator? Visit the Ontario
Food Terminal Board to find out more about one of the largest wholesale
operations in North America. Draw and label a flowchart to illustrate
the flow of produce through the terminal. Add notes on the following
topics: lease holders/tenants, available space, types of produce available,
transportation/truckers, and buyers.
- Write a summary paragraph on the importance of local farmers' markets
and the Ontario Food Terminal in supplying consumers with fresh produce.