Chapter 6: Positioning and
E-ACTIVITY: EFFECTIVE LOGOS (p. 219)
Activity: Design an Effective Logo
Logos are powerful marketing tools in creating top of the mind brand
identity. They are the most visible form of a company's brand identity.
In this activity, you will examine professionally designed logos to see
how they help identify a brand or company and then design a logo of your
Look around your classroom. How many of your classmates
are wearing clothing with a clearly marked logo? Why do you think
they are wearing this brand of clothing?
On a sheet of paper, sketch the logo of your favourite
professional sports team. Can you remember what it looks like? Visit
Web site and see if you got it right. What type of logo is it? How
do you think the logo creates identity for the team?
Browse the following Web sites, and decide which company's
logo you think is the best. Discuss your choice with a partner.
Now that you have had the opportunity to examine professionally
designed logos, it is your turn. Using clip art and graphics software
(or paper and coloured pencils or pens), design a logo that will establish
a clear brand identity for the product or service in your marketing
plan. Remember you are creating a visual image for your company and
product or service.