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Chapter 3: The Competitive Market

E-ACTIVITY: COMPETITIVE ADVANTAGES AND ADVERTISING SLOGANS (p. 92)

Activity: Identify Advertising Slogans

To gain a competitive advantage, companies try to use slogans or jingles to create top of the mind awareness.

  1. How many current advertising slogans can you identify? Take a minute and write down as many advertising slogans as you can. When you are finished, compare your list with that of a partner. Who had the longer list?

  2. Review the following list of past and present advertising slogans and identify as many as you can. A committee of members from prominent advertising agencies and marketing publishers selected the slogans as some of the best overall slogans. Click here to download the organizer.

TOP ADVERTISING SLOGANS

Slogan
Brand Name of Product
Correct Answer
1. Think Different
 
 
2. When you care enough to send the very best
 
 
3. Look, Ma, no cavities
 
 
4. M'm! M'm! Good!
 
 
5. A diamond is forever
 
 
6. Put a tiger in your tank
 
 
7. When it absolutely, positively has to be there overnight
 
 
8. Nothing runs like a Deere
 
 
9. Snap! Crackle! Pop!
 
 
10. Because I'm worth it
 
 

 

  1. Visit the Advertising Slogan Hall of Fame, sponsored by ADSlogans Unlimited and check your answers. Go through each category starting with "Top 10 (2000)." Record the correct brand name for each incorrectly identified slogan in column three. How many slogans did you identify?

  2. Another strategy used by marketers to create top-of-the-mind awareness for their brand is creating a jingle. Small children often sing these even when they do not know what the product is. How well can you do in this category? Identify the brand name for each of the following jingles.


TOP ADVERTISING JINGLES

Jingle
Brand Name of Product
Correct Answer
1. You deserve a break today
 
 
2. It's the real thing
 
 
3. I wish I was an ________ Wiener
 
 
4. Double your pleasure, double your fun
 
 
5. Be all you can be
 
 
6. See the USA in your __________
 
 
7. A little dab'll do ya
 
 
8. ______ Cola Hits the Spot
 
 

 

  1. Visit the Top 10 Jingles of the Century page at the Advertising Age Web site and check your answers.

  2. Work with a partner and write a slogan or jingle for a product that you have used and that you would be interested in marketing.