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Nelson Education > School > Business > The World of Marketing > Student Centre > E-Activities
 

Table of Contents for E-Activities

Click on the links below to access online activities corresponding to the e-activity links in your text.

Chapter 1: What Is Marketing?

  Nonprofit Organizations (p. 18)
  Marketing Mix (p. 26)
   

Chapter 2: The Consumer

  Changes in Consumer Demand (p. 40)
  Fads and Trends (p. 47)
  Consumer Profiles, Demographics (p. 51)
  Ethnicity and Culture (p. 58)
   

Chapter 3: The Competitive Market

  Competitive Advantages and Advertising Slogans (p. 92)
  Sustainable and Non-Sustainable Competitive Advantages (p. 96)
  Competing in International Markets (p. 113)
   

Chapter 4: Marketing Research

  Secondary Research (p. 130)
  Conducting Surveys, (p. 138)
  Media Research, (p. 148)
  The Research Report, (p. 155)
   

Chapter 5: Product Development

  A Feasibility Study, (p. 168)
  Canadian Inventors, (p. 171)
  Form Utility, (p. 180)
   

Chapter 6: Positioning and Branding

  Types of Positioning, (p. 207)
  Effective Logos, (p. 219)
  International Branding, (p. 227)
  Packaging, (p. 235)
   

Chapter 6: Positioning and Branding

  Types of Positioning, (p. 207)
  Effective Logos, (p. 219)
  International Branding, (p. 227)
  Packaging, (p. 235)
   

Chapter 7: Pricing

  Pricing Laws, (p. 255)
  Marketing Boards, (p. 257)
  Pricing Policies, (p. 271)
  Tariffs, Exchange Rates, and Shipping Costs, (p. 278)
   

Chapter 8: Distribution and Logistics

  Channels of Distribution, (p. 295)
  E-Commerce, (p. 302)
  Distribution Channels, (p. 312)
   

Chapter 9: Advertising, Promotions, and Sales

  The Goals of Advertising, (p. 339)
  Advertising Media, (p. 357)
  The Internet, (p. 364)

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